Sherwin Williams Banner

As part of a longstanding Cavaliers tradition, the latest iteration of the iconic Sherwin-Williams banner marked a renewed chapter in the team’s identity. Originally established with the legendary LeBron “Witness” campaign, the banner has become a defining visual in downtown Cleveland—positioned just outside the arena.

This version focused on the emerging core of the franchise: Donovan Mitchell, Darius Garland, Evan Mobley, and Jarrett Allen—collectively known as “The Core Four.” The design was created to capture the spirit of a new era in Cavaliers basketball, serving as a larger-than-life tribute to the players shaping the future of both the team and the city.