Sherwin Williams Banner

As part of a longstanding tradition for the Cleveland Cavaliers, we were tapped into working on the renewal of the iconic Sherwin Williams Banner - a marketing initiative-turned-tradition that began with the legendary LeBron "Witness" banner. For this iteration, we aimed to capture the spirit of a new era in Cavs basketball, shining a spotlight on the next generation of heroes: Donovan Mitchell, Darius Garland, Evan Mobley and Jarrett Allen AKA “The Core Four”. This banner, positioned in the heart of Cleveland just outside of the arena the Cavs play at, serves as a larger-than-life tribute to the players who are defining the future of the team and city.