Cleveland Cavaliers Seeding Kits

To mark the launch of the Cavaliers’ new jerseys in 2021—and to celebrate the team’s rebrand—a custom seeding kit was developed for friends, family, press, and influencers. The goal was to champion the updated identity and create a premium unboxing experience that reflected the elevated direction of the brand.

The kit featured a matte wine outer box with a gold enamel badge, paired with an inner box lined in metallic gold stock and finished with a matte gold photo print. Designed to feel collectible and intentional, the kit served as both a celebration of the new era and a statement piece for key audiences locally and nationally.