Tyrrell Winston NBA All-Star Weekend 2025

Booth design, visual identity, and apparel for the ’47 x Tyrrell Winston collaboration at NBA All-Star Weekend 2025 in San Francisco. Presented at NBA Crossover, the activation highlighted a limited run of satin NBA hats designed in collaboration with Tyrrell Winston, supported by custom merchandise and a bold, retro video game–inspired graphic system.

The octagonal booth featured interactive elements on each facet—from product customization to an arcade-style claw machine. The visual identity was applied across the booth and red carpet, tying together Tyrrell’s world with the energy of All-Star Weekend.