Tyrrell Winston ‘47 NBA Summer League

As part of an ongoing collaboration with ’47 and artist Tyrrell Winston, this activation at the 2024 NBA Summer League in Las Vegas was designed to reflect the energy of the city and its deep connection to basketball culture.

A series of custom banners blended iconic NBA jersey numbers with roulette-inspired colors and casino floor patterns—merging the visual language of Las Vegas with the culture of the league. Supporting the activation, campaign imagery was produced to evoke the atmosphere of high-stakes play, capturing the boldness and intensity of the setting.