Hudson’s Draft Class

Identity and printed invitation design for Hudson’s Draft Class, a Bedrock-hosted event celebrating the 2024 NFL Draft in Detroit. The visual system balanced the energy of draft day with the formality of a black-tie event—classic, elevated, and rooted in tradition.

The branding extended across event wayfinding, custom packaging, and an invitation suite designed to reflect the momentum of the weekend. VIP guests received a limited-edition deflated football by Tyrrell Winston—a nod to his signature deflated basketballs, reimagined for the occasion. The result was a collector-grade experience that honored both the sport and the city.