Tyrell Winston ‘47 NFL Draft

Tapped by ‘47 and in collaboration with Detroit-based artist Tyrrell Winston, we had the opportunity to bring an activation to life at the 2024 NFL Draft in Detroit, MI. The physical activation, which sold hats designed by Winston, allowed fans to immerse themselves in a piece of Detroit’s rich automobile history, while celebrating the dynamic energy of football culture.

The stall which held and sold the hats, was designed with the intention of feeling like a vintage tire shack. Alongside the tire shack featured another key element - “The Tire Run, - an interactive experience that paid homage to both Detroit’s motor heritage and the integral role tires play in football training.