Tyrell Winston ‘47 NBA Summer League

Continuing our partnership with ‘47 and artist Tyrrell Winston, we brought an activation to life at the 2024 NBA Summer League in Las Vegas. Intended to embody the energy and culture of Las Vegas and connection to NBA culture, we designed a series of banners that blended the iconic NBA jersey numbers with the roulette-inspired colors and patterns seen on every casino floor in Sin City. Supporting the experience, we produced campaign imagery that reflected the high-stakes culture of Vegas.