Sportable Rebrand

Sportable is a London-based company integrating advanced tracking technology into sports equipment to deliver real-time performance data analytics.

The refreshed brand identity was designed to strike a deliberate balance between sport and technology—positioning Sportable for global growth while supporting its presence across professional rugby, football, soccer, and beyond. The new system allows the brand to stand confidently alongside world-class partners while maintaining a distinctive, standalone presence.

The icon draws inspiration from the overlapping forms of various sports balls—rugby, volleyball, and more—while also echoing the aerial geometry of a stadium, grounding the identity in both function and form.