Matheson Product Campaign

We were tapped by Matheson Cookware, founded by chef, producer and entrepreneur, Matty Matheson, to create a distinctive campaign for the launch of three signature products: the Kitchen Stick, Grill Press, and Butter Crock.

Through both still and 3D animated assets, the campaign balances the duality of the hilarious and personality-driven Matty-isms, blended with the refined design and craftsmanship of the cookware itself.